A Buckhead mom has reinvented the traditional carpool system in Atlanta. Autter, the first dependable, safe, personalized transportation rideshare to the metro area’s 1 million teens, has launched in Atlanta. While there are other rideshares nationwide for kids, Autter is the first transportation company to serve the teen population, important because more than 60 percent of the nation’s 29 million teenagers participate in 10 or more hours of extracurricular activities a week according to the U.S. Census.
“We get our laundry and groceries delivered, but we spend hours being frustrated in traffic trying to get our kids everywhere that they need to go,” says Kim Crocker, Autter’s founder and CEO. “I knew there had to be a better way and Autter was born from my own challenges maintaining my personal and work schedule while simultaneously getting my teen daughter to her myriad sports, school and social commitments on time.”
Busy Atlanta parents report a high rate of difficulty getting their middle and high school aged children back and forth to practices, school, rehearsals, games and social activities. Autter features easy-to-use, innovative mobile technology with the ability for parents and teens to schedule their rides in advance, receive SMS reminders and ride updates, get real-time geo-tracking, use an internal rating system, and pre-load destinations to save time when scheduling.
The technology is customized from a delivery service app and uses EvIDent for extensive and trusted background checks on potential drivers. EvIDent’s driver vetting not only has multiple levels of detailed background checks including ID document verification, terrorist watchlist, national and county screenings, address history and sex offender registry, motor vehicle reporting, but it features an evergreen check system that is used by AirBNB, Sitter City, Urban Sitter and others.
A seasoned marketing and branding professional with deep experience in logistics and operations, Crocker understood the requirements for safety and reliability from a parent’s perspective as well as the detailed business demands of building a delivery-centric company. With a heavy learning curve prior to beta testing, Crocker worked with Georgia Tech’s Advanced Technology Development Center. During that time, she interviewed more than 400 people and 83 percent cited driving and carpools as the biggest source of friction in their daily lives. Autter is working to offset that frustration one family at a time.
“Because I am a parent, I required the highest level of safety for Autter and have an extensive personal interview process,” Crocker says. “Additionally, we chose EvIDent for background checks because it’s not a ‘set it and forget it’ company, they have an evergreen process, constantly re-certifying all drivers on a regular basis, even though they’ve been previously cleared.”
Pick up fees are tiered by ride frequency and rides are an amalgamation of time and mileage with most teens being shuttled back and forth between home, school and extracurricular activities.
Autter requires families to schedule rides at least 24 hours in advance and many families secure schedules up to a month out. Typical heavy demand hours are weekdays before and after school, 7 – 8:30 a.m. and 3 – 10 p.m. Rides cost an average $25.