Sweet Spot 5

Jaime DeGrave didn’t need a career boost, a hobby to fill spare time or outside interest to feed her passion for sugar and beautiful food.  She has a demanding full-time marketing job, coaches and trains at a local CrossFit gym and is raising a 9-year old son.

But when she visited New York City with friends and stopped at an adorable pop-up bake shop in Bryant Park called Woops!, she was stopped in her tracks. She tasted the handcrafted macarons and fell in love and before you could say “chocolate ganache,” Jaime had decided to bring the confections to Atlanta.

The Woops! kiosk at Lenox Mall opened last month and Jaime and her staff have been busy boxing up the lovely little macarons (that’s “mack-a-‘rons”) in scrumptious signature pastel and polka-dot packaging from the bright cart near the food court, just outside the Bloomingdales mall entrance. Not your typical mall kiosk, the Woops! shop is carefully curated with fresh flowers, soft lighting and a bouquet of pastries that will make any Instagrammer swoon.

The 20-plus French macaron flavors change with the seasons, but you’ll nearly always find a sunny yellow lemon tart, pastel pistachio, soft pink strawberry milkshake just-right dark chocolate and reliable old fashioned vanilla macarons in the broad glass-fronted case that greets shoppers. Woops! also offers up to three flavors of pocket-size Belgian waffles, chewy chunky cookies, and seasonal pastries, all displayed and packaged with panache.

But, it’s the tiny macarons that steal the show, handcrafted with exceptional care in the NY bakery using the finest quality natural ingredients, free of additives and preservatives. Filled with premium chocolate ganaches and jams, the round sandwich pastries are naturally gluten free made using traditional baking techniques under the guidance of European chefs.

Jaime is excited about the off-site business opportunities, too. “If you’re looking for personalization, we can print monograms, company logos, tag-lines, images directly on the shell of each macaron,” she said. “Yes, we also build macaron pyramids if you’re looking for that extra wow factor. Available in small (40 macarons) and large (200 macarons) sizes, it’s a poised statement.”


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