The impact the prestigious German automaker Porsche has made on Georgia’s capital has been tremendous within the last year. Beginning with the erection of Hapeville’s Porsche Driving Experience and headquarters in May of 2015, the grand opening of the jaw-dropping Jim Ellis Porsche Dealership on December 3 soon followed, further planting the flag bearing the automaker’s signature stallion and crest on Atlanta’s grounds.
Located virtually on the city’s I-285 perimeter at 4006 Carver Drive, Peachtree Industrial Boulevard, this space-age, multi-level, 44,000-square-foot site boasts a curvaceous exterior maintaining Porsche’s avant-garde architectural approach like their world-renowned Stuttgart, Germany, museum. Once inside, customers are exposed to extraordinary amenities geared to have them leave enlightened, fulfilled, refreshed, and ideally in a glistening Porsche to call their own. From conducting business on Carrara Marble countertops, to providing iPad stations, a signature Customer Design Center, an onsite Golf Simulator complete with house clubs, a video wall, and a café pouring Starbucks coffee, these are just a few features adorning the Perimeter’s 18-car showroom.
“We’ve grown along with metro Atlanta and our Porsche customers over the past 33 years,” says Rodney Woods, vice president at Jim Ellis Automotive Group. “When we opened our new state-of-the-art Porsche dealership in December, it was the perfect time to showcase our new name of Porsche Atlanta Perimeter to reflect our growth in the Atlanta community. Even though we have a new name and a new dealership, we still provide the level of customer experience that our clients have come to expect from the Jim Ellis family.”
Addressing the dealership’s ambitions for 2016, the team is excited to debut the all-new 911 in the spring, the new 718 Cayman and Boxster in the summer, and punctuating the year’s end with an exclamation mark by launching the redesigned Panamera. Porsche’s successful answer to the booming luxury compact SUV segment—the Macan—also has two new versions set to launch this year; the Jim Ellis Family expects it to replace the Cayenne as the most popular model on the floor. Ultimately, topping 1,000 new Porsche sales and 1,100 pre-owned Porsche sales are both very realistic goals.
The Jim Ellis Automotive Group maintains its commitment to invest in the city of Atlanta, and believes driving one of Porsche’s fine-crafted vessels of its’ Porsche Atlanta Perimeter is the optimal way to explore it.
For more information, visit PorscheAtlantaPerimeter.com.
Pictured from left are Rodney Woods – Jim Ellis Automotive Vice President, Donna Pittman – City of Doraville Mayor, Klaus Zellmer – PCNA, Inc. President and CEO, Jim Ellis – Jim Ellis Automotive Group Chairman, Jimmy Ellis – Jim Ellis Automotive Group President, Joe Lawrence – PCNA, Inc. Executive Vice President and Chief Operating Officer Dave Kurtz – PCNA, Inc. Vice President, Area South, Tim Quinn – PCNA, Inc. Vice President Aftersales.